Monday, September 28, 2015

In his 1967 book The Medium is the Massage, Marshall McLuhan writes that; "We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay." (63) I understood this to mean that with the wealth of information modern technology gives us access to, we can no longer simply follow strict guidelines of pairing one thing logically with another, of sequence or cause and effect. We are constantly surrounded, even overwhelmed by information. We experience everything, all at once, all the time. That idea is what I tried to reflect in this short film by manipulating the pacing and repetition of a few clips, and adding unrelated sounds over them, trying to make sure the sounds had as little to do as possible with the clips. The idea, which I hope was successful, was to mimic the feeling of being confused and overwhelmed by a constant flurry of information. Making sense of this is difficult, and in many cases there is no sense to be made at all.

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